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Glimmer Train is one of the most respected literary journals in print with stories represented in the Pushcart Prize, O. Henry, and The Best American Short Stories anthologies. I have a piece coming out in the August 2012 issue.Writing2012 -
These are examples of the work I did for the Serve and Zynga partnership. We launched banners, in-game quests, created a Serve branded Farm, and the first rewards program where you can earn in-game rewards just for using your account. This partnership resulted in over 300,000 acquisitions.Branding, Copywriting, Information Architecture2012 -
The creative team at Serve worked on recreating the website, which involved new design, code, and content. I was responsible for the content development and direction and supported the team in art direction and QA testing.Copywriting, Creative Direction, Information Architecture2012 -
The UX enhancements to the Serve registration process created an opportunity to introduce a new brand voice that helped the user throughout the process of signing up. I worked on the branding of the new tone, the copy and balancing the information hierarchy.Branding, Copywriting, Information Architecture2012 -
Copywriting for The Ultimate Sports Entourage trip sweepstakes, a partnership between Serve and ESPN.Copywriting2012 -
This is a banner ad and landing page I worked on for the partnership between Serve and Ticketmaster.Copywriting2012 -
Serve from American Express Facebook AppCopywriting, Information Architecture, Writing2012 -
Done.com is a start-up in New York City that provides neighbor to neighbor services. I worked with them on positioning their story, content creation, and editing their launch press release.Copywriting, Writing2012 -
Serve and GroupMe teamed up at SXSW 2012. I worked on the concepts and copy for our collateral.Branding, Copywriting2012 -
I developed the content, information hierarchy, and copy for Serve's mobile web marketing pages.Copywriting, Information Architecture2012 -
Gorgeous New York was an online magazine created to promote hidden talent in NYC. I researched and wrote profiles for them and was the Editor for all content on the site.Copywriting, Journalism, Writing2012 -
Gorgeous New York was an online magazine created to promote hidden talent in NYC. I researched and wrote profiles for them and was the Editor for all content on the site.Journalism, Writing2012 -
This is an ad campaign concept for Gorgeous New York, an online magazine that promoted hidden talent in NYC.Copywriting2012 -
mCore provides cost effective sudden cardiac arrest screenings to schools, sports teams, and athletes. I was responsible for the content development and copywriting.Copywriting2012 -
These are a few samples of some work I did for the print and online version of Tango magazineCopywriting, Journalism, Writing2012 -
Theses are some examples of content, branding, and campaign work that I did for American Express for a daily deals site concept.Branding, Copywriting, Information Architecture2012 -
This is my story for Underwater New York, an online literary journal, about the deepest part of the Hudson River, known as The Abyss.Writing2012 -
Check out my review of Wild by Cheryl Strayed, a guest blog on Our Books Are Better Than We Are.Copywriting, Writing2012 -
Check out my blog post on Platinum for Lori McLean's Jewelry Shop blog.Copywriting2012 -
Check out my blog on how to make a ring for Lori McLean's Jewelry Shop blog.Copywriting2012 -
Check out my post on Alexander Stadler's beautiful mural on Lori McLean's Jewelry Shop wall.Copywriting2012 -
Check out this blog post I wrote for Lori McLean's Jewelry Shop blog about Vintage Charms.Copywriting, Writing2012 -
Check out my post on Mother's Day personalized gift suggestions from Lori McLean's Jewelry Shop.Copywriting2012 -
I was the founding writer for Lori McLean, the blog detailing Lori's Jewelry Shop in NY's West Village. This is the inaugural post.Copywriting, Writing2012 -
Mr. Beller's Neighborhood is an online magazine publishing stories about New York City. It was nominated for a Webby in 2002 and anthologized in print. My true story takes place on the F train near the West Village.Writing2012 -
Check out these banners ads.Copywriting2012
